What is SEO and how it works

What is SEO and how it works.

What is SEO is and how it works?SEO is the process of optimize your pages will rank in google search results.Optimize your pages in different types of SEO method.

 

SEO is one of the most prominent ways and has great potential to drive millions of traffic and quality leads to your website. You must utilize the SEO activities to increase the visibility of your website and improve your prominence among your customers.

What is search engine optimization

SEO is the processof increasing the quality and quantity of website traffic increasing visibility of a website or webpages.

SEO considers how search engines work,the computer dictate search engine behaviour what people serch for the actual search terms or keyword typed into search engines.which search engine are preffered by their targeted audience .

TWO TYPES OF SEO .

1.ON-PAGE SEO
2.OFF-PAGE SEO
On page seo :on page seo is the practise of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

ON PAGE SEO TECHNIQUES:

1.Page titles:your page titles are one of the most important seo factors on your site.

2.meta discription:Is a summary of up to 155 to 160charcter in length that decribes the content of web page .meta discription is the effective part of seo in google ranking.

3.meta tags :meta tags are snippts of text that describe a pages content .meta tag can attract more users to click your website a from the search engine result .

4.Url structure: one of the most basic search engine optimization techniques is in using seo friendly
Url structure a good structure can help indexing process of your website.

5.Body-tags: The html heading tag is different from the title element of a web-page ,but both elements help and categorize a web page h-1,h-2,h-3,h-4.etc.

6.Keyword-density:keyword density can used to determine whether a web page is relevant to specified keyword or keyword phrase

7.Image-seo:getting your product images and decorative images to rank on google and other image search engine.

OFF-PAGE SEO:

off -page seo refers to techniques your can use to improve the position of a web site in search engine result (SERP)

OFF-PAGE SEO TECHNIQUES:

1.Social-media seo : refers to how social media activities can boost your websites organic traffic through search engines .
Facebook, instargram ,youtube

  1. Blogging:Is the one of the best ways to promote your website online.
  2. Best-seo blogs :
    1.moz
    2.search-engine land
    3.google search console
    4.yoast
  3. Directory submission: off-page seo factor which helps to optimize your web-page.
  4. .social bookmarking:it helps in increase website traffic and visibility as well .

MAIN TYPES OF SEO.

1.White-hat seo
2.black -hat seo
White -hat seo refers to the usage of optimization strategies ,techniques and tacties that focus on human audience opposed to search engine and completely follows search engine rules and policies . Techniques:

1.doorway -pages: doorway pages are web pages that are created for the delibrate manipulation of search engine indexes.

2.Cloaking :cloaking is search engine optimization(seo) techniques in which the content presented to the search engine spider is different from that presented to the users browser .

3.keyword stuffing: KS is a search engine optimization considered webspam or spam indexing in which keyword are loaded into a web page ,meta tags,visible content or backlink,anchor text in an attept to gain an unfair rank advantage in search engine.

BLACK-HAT SEO: Is a practise against search engine guidlines used to get a site ranking higher in search engine result.

Black -hat seo techniques.

1.keyword stuffing.
2.cloaking.
3.using private link networks.

IMPORTANT LINKS FOR SEO.

1.BACKLINK : Backlink is a link on website gets from another website .
They are considered very useful for improving a website ‘s seo ranking

2.Inbound link : backlink is hyperlink that links from a web page back to your own web page or website .
3.Out-bound link : Any links on a website that links to another web page or website.

TWO TYPES OF BACKLINK AND THERE USES.

1.Do-follw backlink :
do-follow backlink allow google or whether search engine is being used to follow them and reach your website.
Do-follow backlinks created from high PRand high domain authority sources will pass on the link juices towards a hyperlink blog.

2.No -follow backlink:
Nofollow ia an html attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in search engine’s index.

IMPORTANT SEO TOOLS:

1.Google console: Is a collection of tools and resources to help website owner’s webmaster,web marketers and seo professionals moniter website performance in the google search index.

2.Ahref’s: ahref’s is the newest entry into the link research tool space.
They use their own bot and their own index site explorer.

  1. Moz: moz is a software as a service (saas) company based in settle that sells inbound marketing and marketing analytics software subscriptions.
  2. Google keyword planner: is a 100percent free to use you need not spend a penny on adwords ads to gain access.
  3. .Google analytic: google analytic uses a small piece of javascript tracking code to collect data about your website visitors and their interactions on your website.
  4. Ubersuggest is an awesome free tool which can find 100s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google.

IMPROVE SEO RANKING IN 2019.

1.Improve your page loading speed. Your page loading time is important for a few reasons. …

2.Produce high quality content. How often doyou update your website? …

3.Optimize your images. …

4.Break up your content with header tags. …

5.Start blogging. …

6.Use outbound links. …

TOP 5 REASONS WHY YOU NEED SEO.

1.seo will help people find your website.
2.seo attract relevant traffic.
3.seo builds trust or credibility .
4.build yout brand.
5.local business into global business.

 

 

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